This statewide campaign was a first for the client in using actual "dashcam" video with a strong message against drinking and driving. The ad was targeted to markets where there were high reports of DWIs and used mobile advertising as well as SMS sponsored messages directed at people signed up to receive drink specials on Friday afternoons.
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We worked with style blogs to target the ideal customer for this retailer and targeted local markets for a store opening strategy.
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We worked with this family-friendly restaurant to boost the sales of their gift cards for the Winter Holidays. During this campaign, we used a combination of CPC, Pre-Roll, and Local Site-Direct CPM placements in over 26 markets. The campaign was used to build brand awareness, and drive sales of the gift card. We served over 15 million ad impressions and pre-roll averaged a 0.78% CTR.
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This rich media in banner video campaign was targeted to Congress and their staff for an “Inside the Beltway†banner campaign aimed at promoting the National Restaurant Association’s “Front Burner Issues†before congress in 2011. Some of those issues included: Nutritional disclosures, H-2B Visas, Immigration Reform, and Business Meal Deductibility among others.
1 in 5 Americans got their first jobs in a restaurant, when you support the NRA you support America
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This national advocacy campaign was used to educate and influence public opinion. We served over 75 million impressions and delivered record traffic and average time on site during this campaign.
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The style and etiquette site launched an online store to promote products fitting with their brand. We created a campaign called "Shop Like A Gentleman". The campaign was designed to drive sales for products targeting the blog's audience.
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Using fun animation and continuing our awareness campaign for the client, we pushed a holiday reminder that buzzed driving is still drunk driving. The campaign was measured with new facebook fans of the "Don't Drink & Drive" message.
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2010 was the second year we donated creative services and ad impressions to the Annual Austin AIDS Walk. This year's event surpassed fundraising goals and Miss America was the honorary emcee.
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We helped The Blanton Museum promote a new exhibit locally and targeted the campaign to cultural art enthusiasts in the Austin metro area.
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We worked with the San Marcos Convention and Visitors Bureau to host a contest entry page and placed media within a driving distance radius to promote tourism. Each entrant received an email response with coupons for local retailers and we picked winners each month of the campaign. With over 450 entrants in less than one month for a $450 prize package, we knew we were onto something!
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We worked with the Dallas Symphony Orchestra to promote ticket sales for the 2011-2012 Season. This was their first year to expand their online presence with behavioral targeting and conversion tracking digital campaigns.
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We worked with the Rodeo Austin Team to promote their Pro Rodeo, Concert Series and Family Entertainment for the 2011 season. The campaign consisted of direct placement display and content and behavior targeted CPC campaigns. All advertising was targeted within a 25 mile radius of the venue to promote the event as a drive to destination event.
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We worked with Bailey, Banks & Biddle to re-brand their stores after an absence in the market. With five new stores opening in time for the Valentine’s Day holiday we began a robust search and display campaign targeting online shoppers for jewelry just in time for the Valentine’s Day holiday. Search and display continue throughout the year focusing on our ability to reach the online jewelry shopper.
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We placed the digital media for a Summer Sales Event for three VW Dealers in Dallas, Texas. The campaign was planned to reach a young urban audience online with incentives for the new Jetta.
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We worked with Bailey, Banks & Biddle in a series of campaigns to update the century old brand. Through display and search, we reached out to a new online shopping audience through direct placements, sponsorships and network buys.
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