Strategy
Before a campaign can get started, we help create a strategy that answers the three “W”s of media planning. Where to advertise? When to advertise? and, What type of media is best to reach the goal of this campaign?
Our team will work with you to understand the goal of the campaign so we can prepare a media plan that delivers results. A good strategy is the foundation of any campaign. We’ve been creating strategic media plans for our clients since 2007, let us help with ensuring you look good with a great strategy for digital media on your next campaign.
Planning
Media planning is taking our strategy and goals to discover the right audience and how best to reach them using our budget. Our plans help eliminate waste in media buys to put your message in front of the right user and drive them to take action based on the goals of the campaign.
The tedious process of planning an effective campaign is made easier through our dedicated team of media planners that wade through the overwhelming number of digital ad vendors to find the best fit for your budget and goals. They are trained to choose vendors based on facts, not fancy PowerPoint slide presentations.
Buying
We have been buying online media since 2007. As we negotiate on our clients’ behalf, we ensure we’re getting the best deal based on long relationships and a track record of success. This process is made easier because of the volume of digital media buying our agency places every year for our clients. Our goal is to use our economies of scale to get the best prices and put more of your budget into media rather than extra fees that eat into your goals of getting your ads seen online.
In addition to buying, we provide thorough reports on performance and we keep an eye on campaigns to ensure they are meeting goals and expectations. If we see a campaign isn’t delivering we don’t wait until it’s over to explain it away, we get you on the phone and make recommendations to improve and optimize our performance. Even if that means cutting a vendor loose mid-campaign. We spend your media dollars like it was our own money.
