Chevy sponsored Glee‘s Sue Sylvester re-creating the famous Madonna “Vogue” video. By tying themselves to this high quality content that combines icons and ties itself to a popular television show, Chevy is gaining a lot of free additional advertising.

Here’s the video

Since Chevy sponsored the video and isn’t paying by the impression (I’m assuming) they follow the video as it makes its way across thousands of facebook pages, blogs and emails. It also quickly became a trending topic on Twitter.

This is an innovative way of showcasing the evolution in television advertising. Chevy sponsored a three minute clip that promoted a television show. The synergy makes my head hurt. It also gets an end-run around the DVR generation since you have to view the Chevy sponsorship to see the video.

Consider me gushing.